Standing at the corner of awesome and bombdiggity

Aaron Draczynski is a user interface designer & web developer in San Francisco, California.

Great products must not only deliver value, but delight and compel in new and innovative ways.

To that end, I follow these design tenets when creating software for the web.

Design for every screen

But truly great design transcends screens to become the statement of a product's identity or brand.


Build mockups in code

Incredible user experiences require emphasis on nuance and attention to detail. Flattened Photoshop mockups fail to convey the intangibles.

Content takes center stage

A person's focus should be on the content, not the interface that surrounds it. Reduce the number of choices a user has to deal with at any given time.

Motion is essential

Thoughtful use of motion helps to create interfaces that feel responsive and fresh, and are a joy to use.

Never stop improving

Measure how users are interacting with an interface and use that data to make continuous, informed improvements.

Meet Blue, an app for Google Glass and your new best friend at the ballpark. Now in testing. →

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