Standing at the corner of awesome and bombdiggity
Aaron Draczynski is a user interface designer & web developer in San Francisco, California.
Great products must not only deliver value, but delight and compel in new and innovative ways.
To that end, I follow these design tenets when creating software for the web.
Design for every screen
But truly great design transcends screens to become the statement of a product's identity or brand.
Build mockups in code
Incredible user experiences require emphasis on nuance and attention to detail. Flattened Photoshop mockups fail to convey the intangibles.
Content takes center stage
A person's focus should be on the content, not the interface that surrounds it. Reduce the number of choices a user has to deal with at any given time.
Motion is essential
Thoughtful use of motion helps to create interfaces that feel responsive and fresh, and are a joy to use.
Never stop improving
Measure how users are interacting with an interface and use that data to make continuous, informed improvements.